When Brooklyn-based chocolatier Justine Pringle and her husband, Andy Laird, launched their company, Nunu Chocolates, they brought us on board to design their brand. We worked closely with them since day one—beginning with a logo and packaging. Then, as the brand grew to include a new flagship store, we created signage, menus, and an e-commerce website. Along the way, we devoured countless samples—all in the interest of research, of course.