Posted on: July 29, 2011

File Under: New Work


Sebastian Professional, a well-known hair product line based in Los Angeles, recently launched a new line of original stylist-driven looks. Meant to showcase the diverse results available with their products, the new looks, or “cocktails”, represent a variety of different moods, personas, and attitudes. The site offers complete steps for stylists to try the cocktails out on their own, and gives a behind the scenes look at how each model was transformed into a different person with each hairstyle.

We instantly recognized the creative opportunity in such a fun and unique promotion, and worked to turn it into a dynamic, engaging user experience. The project turned out to be an incredibly rewarding one, challenging us to think differently about how to use Flash to create cross-browser compatible design solutions. Equally as exciting was working with a client that introduced us into a new industry, and invited us to push their brand in new directions. Hopefully you’ll have as much fun playing with the site as we had building it!

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